In April 2017, GFG appointed Cynthia Gordon, a board member of Kinnevik, as the new Chair of GFG Board of Directors. In 2016, GFG rolled out its Marketplace platform across key markets to complement its traditional inventory-led model. He retained the role for approximately 3 years. In April 2015, Romain Voog was appointed chief executive officer of GFG. In 20, the GFG regional companies began operations with a business model of selling inventory to customers from its own warehouses.įrom 2013, the GFG regional companies started creating their own private-label brands, such as Lost Ink and ZALORA (formerly Ezra). Its regional companies Dafiti, lamoda, THE ICONIC, ZALORA and Jabong (later sold) were founded in 20. Global Fashion Group (GFG) was established in 2014 through a consolidation of fashion e-commerce regional companies backed by Kinnevik and Rocket Internet. It operates in over 20 countries and has become a significant player in the online fashion industry. GFG aims to bring fashion to emerging markets, leveraging an assortment of global and local brands and designers. It serves as an umbrella organization for multiple regional e-commerce platforms specializing in fashion, including Zalora in Southeast Asia, Dafiti in Latin America, and THE ICONIC in Australia and New Zealand. The company was founded in 2011 as a joint venture between Rocket Internet and Kinnevik. Global Fashion Group (GFG) is an international online fashion and lifestyle retailer headquartered in Luxembourg.
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